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black friday statistics

Black Friday 2025 by the Numbers: 30 Key Statistics, Sales Figures & Shopping Trends

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Black Friday 2025 continued the momentum built over the past few years. The 2024 season had already revealed the direction things were heading.  Online spending crossed the ten-billion mark, global sales climbed to new highs, and mobile devices became the default way to shop. BNPL gained more weight in bigger purchases, while AI quietly slipped […]

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Finding the Right Marketing Niche

How to Find the Right Affiliate Marketing Niche?

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Affiliate marketing is a rapidly growing business model that offers limitless earning potential. However, the success lies in choosing the right niche. Selecting an affiliate marketing niche isn’t merely picking something trendy or lucrative, it’s about aligning profitability with sustainability, personal interest, and market demand. In this guide, we’ll explore an in-depth approach on how

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